Shasta — Spring Water Packaging 

This project explores a premium spring water brand inspired by Mount Shasta, emphasizing purity, nature, and vitality.
The glass bottle form and minimal graphic language reflect the mountain’s glaciers and natural flow, creating a refined yet honest visual identity.
Through branding, logo ideation, PDP analysis, and physical mockups, the design balances sensory appeal with environmental responsibility.
It positions Shasta as a contemporary lifestyle water brand for health-conscious, nature-driven consumers.

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